The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are compounded by a broken web experience and insider trading that definitely do not meet expectations.

Consider freezing your credit report if you haven’t yet. Then, get after two imperatives in your crisis planning immediately:

  1. Work to prevent crises today
  2. Begin plans for communicating during future crises

We’ve just published a Quick Guide to Crisis Communication Planning to get you started, which you download here.

Please let us know what you think!