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Photo by Bromford / CC BY-SA

Situation: Washington, D.C.-based American Health Care Association (AHCA) is non-profit national federation of affiliate state health organizations, together representing more than 11,000 non-profit and for-profit nursing facility, assisted living, developmentally-disabled, and sub-acute care providers that care for approximately one million elderly and disabled individuals each day. AHCA called upon us when the industry was confronted with congress-imposed pending Medicare cuts that would slash health care funding for nursing home residents.

Strategy & tactics: Hanser & Associates helped AHCA formulate and implement a winning strategy and conduct a series of successful events and news conferences in the Midwest.

Results: Events at member-operated nursing home facilities in Sioux City and Dubuque, Iowa; and Cincinnati, Ohio drew news media coverage and attention to pending cuts. The strategy got the attention of key members of Congress and resulted in maintaining funding for nursing home residents.