Media Relations
Every company needs to look good in the media - look good to customers, government officials, the community and employees.
Hanser
& Associates specializes in media relations strategy and
news-editorial placement in targeted media read by your customers and
other stakeholders. Targeted audiences have greater motivation to make
behavioral changes when messages come from respected influencers, such as
independent trade publications and other media outlets. That's the role of
media relations: to announce your important company activities such as new
technologies, new products or services, contract awards and facilities
expansions in a context that builds your company's reputation.
Hanser & Associates provides strategic thinking for your media relations program. We differentiate ourselves from the ranks of publicity agencies by thoroughly understanding your business plan then focusing on key elements of your organization's strengths and success:
- Specifically targeting the audience and assessing audience understanding of your company and products
- Creatively structuring your message
- Effectively writing and packaging of your information to stress key message points
- Targeting media
- Customizing and personalizing media presentation
- Directing one-on-one media contact
Additionally, we provide these media relations services:
- Media spokesperson training
- News release writing
- Create media materials, including video news-releases, b-rolls, audio packages, DVDs, photos and more
- Distribution, including newswire distribution, e-mail, fax broadcast and mass mailing
- News conferences
- Editorial board meetings
- Media tours
- Crisis communication