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Our partners help us deliver the world to you. Hanser & Associates
can provide research, counsel and integrated marketing communication
services around the globe through three key relationships.
Pinnacle Worldwide
Hanser & Associates is an equity partner in Pinnacle Worldwide,
Inc., an international corporation of top independent public relations
firms with more than 60 offices around the world. We’re locally owned
and operated; yet our Pinnacle relationship enables us to provide global
resources without the global overhead. At a moment’s notice, we can draw
upon the knowledge and experience of our partner firms to benefit our
clients.
What this means to you:
- We can implement your global PR projects. Hanser & Associates can serve
as your sole point of contact for worldwide public relations; we know
how to implement global, cost-effective PR programs for clients with
help from the public relations professionals in partner offices
throughout the world – in Asia, Europe, Latin America, the Middle
East and North America.
- We can help your company expand in any nation around the world.
Hanser & Associates can advise you about the local business
protocol, regulations and marketing methods in order to successfully
enter new markets. Call us when you need a local business guide.
- We can answer your questions. If you need to know what affluent
30-year-olds are reading in Frankfurt or determine where to hold a
business dinner in New York, we can get you an answer at a moment’s
notice. We can call upon the knowledge and experience of our Pinnacle
Worldwide partner firms for you.
GfK
Roper Consulting
Hanser & Associates has had a relationship
since 2000 with our research partner, GfK Roper consulting, a global market and
research company.
GfK operates in more than 50 companies on
five continents and is one of the world's largest global research
providers, and among the top three research companies in the U.S. GFK,
headquartered in Nuremberg, Germany, was established more than 70 years
ago as Germany's first market research company. GfK's research
operations were formerly NOP World and known primarily through its main
subsidiaries and divisions: Roper Reports, RoperASW, NOP Research Group,
NOP Automotive, NOP Healthcare, etc.
GfK provides the vital intelligence needed to
support successful communication programs by probing and illuminating
attitudes, values, and behavior of people worldwide. GfK’s trusted
research team and world- delivers detailed intelligence about your
customers, prospects and employees — to help you build winning
strategies and market leadership globally. GfK offers experts with
in-depth knowledge across multiple industries.
What GfK’s relationship with Hanser &
Associates means to you:
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We
can provide you with GfK's data, including Roper Reports, on
the entire breadth of consumer research topics - data on attitudes and
behaviors related to shopping, investing, work, eating, politics,
exercise and much more.
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We
can work with GfK to execute quick, custom-tailored studies to
help you gain a precise view of your market opportunities in the US
and abroad.
Redstone Communications
Hanser & Associates has a strategic alliance with advertising
agency Redstone Communications to provide integrated marketing
communication services to clients nationwide. Omaha, Neb.-based Redstone
is a national resource in the fields of retail advertising, media
placement and both consumer and business-to-business marketing campaigns.
Redstone serves consumer and business-to-business clients throughout the
region and across the country and has won numerous awards. The two firms
share offices in Des Moines and Omaha.
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