515-224-1086
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How Americans’ media diet informs 2021 PR strategy

by Ryan Hanser | BLOG, Branding, Content Marketing, Crisis Management, Reputation Management, Research and Analysis

Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a lot to say about how people understood 2020. In short, we mistrust...

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What have we learned?

by Ryan Hanser | BLOG, Crisis Management, Healthcare and Medical, Reputation Management, Research and Analysis, Strategic Planning

When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous” “Join the correct Zoom call at the correct time” What have you...

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Influencers don’t persuade?

by Ryan Hanser | Advertising, BLOG, Content Marketing, Reputation Management, Social Media and Digital Marketing, What is Public Relations

Are you working with 'influencers'? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice -- and a host of issues including fraud -- prompted the FTC to regulate the content. In short, the...

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Iowans, here’s how you can make me wear a mask

by Ryan Hanser | Advertising, BLOG, Crisis Management, Healthcare and Medical

Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa's governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not aware of the global pandemic? Awareness spiked in March, and, since...

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Free consults for Covid-19 crisis response

by Ryan Hanser | BLOG, Crisis Management, Healthcare and Medical, Reputation Management

Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a review of best practice in crisis communication. Organizations can...

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The global view on COVID-19: “I’m fairly optimistic”

by Ryan Hanser | BLOG, Crisis Management

We had a call this morning (March 19) with our offices in Hong Kong and Milan to understand what’s ahead for the US…

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Ryan plays saxophone?

by Ryan Hanser | BLOG

Here's to a fantastic year!

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Octothorp anniversary: how to hashtag

by Ryan Hanser | BLOG, Social Media and Digital Marketing

The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year anniversary as a Twitter user suggestion that has spread across...

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Crisis opportunity: refining your plan in the wake of the Equifax breach

by Ryan Hanser | BLOG, Branding, Crisis Management, Reputation Management, Strategic Planning, What is Public Relations

The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax's data theft, the troubles are compounded by a broken web experience and insider trading that...

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The Branding Bunch

by Katelin | BLOG, Branding, Crisis Management, Media Relations, Strategic Planning, What is Public Relations

The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against... Making decisions without doing research Trying to hide bad news 'Doing PR' after something's gone wrong You can read more on solutions to these problems...

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Hanser & Associates
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Hanser & Associates
500 Locust Street #142
Des Moines, IA 50309

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515-224-1086

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