How Americans’ media diet informs 2021 PR strategy
Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a lot to say about how people understood 2020. In short, we mistrust...
read moreWhat have we learned?
When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous” “Join the correct Zoom call at the correct time” What have you...
read moreInfluencers don’t persuade?
Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
read moreIowans, here’s how you can make me wear a mask
Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not aware of the global pandemic? Awareness spiked in March, and,...
read moreFree consults for Covid-19 crisis response
Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a review of best practice in crisis communication. Organizations can...
read moreThe global view on COVID-19: “I’m fairly optimistic”
We had a call this morning (March 19) with our offices in Hong Kong and Milan to understand what’s ahead for the US…
read moreRyan plays saxophone?
Here’s to a fantastic year!
read moreOctothorp anniversary: how to hashtag
The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year anniversary as a Twitter user suggestion that has spread across...
read moreCrisis opportunity: refining your plan in the wake of the Equifax breach
The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are compounded by a broken web experience and insider trading that...
read moreThe Branding Bunch
The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
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