Iowans, here’s how you can make me wear a mask
Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not aware of the global pandemic? Awareness spiked in March, and,...
read moreFree consults for Covid-19 crisis response
Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a review of best practice in crisis communication. Organizations can...
read moreThe global view on COVID-19: “I’m fairly optimistic”
We had a call this morning (March 19) with our offices in Hong Kong and Milan to understand what’s ahead for the US…
read moreRyan plays saxophone?
Here’s to a fantastic 2018!
read moreOctothorp anniversary: how to hashtag
The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year anniversary as a Twitter user suggestion that has spread across...
read moreCrisis opportunity: refining your plan in the wake of the Equifax breach
The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are compounded by a broken web experience and insider trading that...
read moreThe Branding Bunch
The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
read moreBe careful your grassroots efforts don’t catch Fyre
If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations,...
read moreFacebook and Fake News
If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We’re glad Facebook is working to limit the spread of false information and that they’re sharing some of that...
read moreWord of Mouth: the voice of patients and staff in healthcare marketing
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare consumerism and declining institutional trust, and there are specific...
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