PR Minute | Hanser and Associates

Octothorp anniversary: how to hashtag

by Ryan Hanser | BLOG, Social Media and Digital Marketing

The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year anniversary as a Twitter user suggestion that has spread across...

Crisis opportunity: refining your plan in the wake of the Equifax beach

by Ryan Hanser | BLOG, Branding, Crisis Management, Reputation Management, Strategic Planning, What is Public Relations

The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are compounded by a broken web experience and insider trading that...

The Branding Bunch

by Katelin | BLOG, Branding, Crisis Management, Media Relations, Strategic Planning, What is Public Relations

The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...

Be careful your grassroots efforts don’t catch Fyre

by Katelin | BLOG, Content Marketing, Event Marketing, Product Launch, Reputation Management

If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations,...

Facebook and Fake News

by Katelin | BLOG, Social Media and Digital Marketing

If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We’re glad Facebook is working to limit the spread of false information and that they’re sharing some of that...

Word of Mouth: the voice of patients and staff in healthcare marketing

by Ryan Hanser | BLOG, Content Marketing, Healthcare and Medical, Media Relations, Social Media and Digital Marketing, What is Public Relations

We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare consumerism and declining institutional trust, and there are specific...

Post-election: 3 PR points

by Ryan Hanser | BLOG, Reputation Management, Social Media and Digital Marketing

After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news, especially via Facebook. So, I wanted to reinforce a...

Social media: When good intentions go wrong

by admin | BLOG, Social Media and Digital Marketing

You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been blowing up my newsfeed all last week, and possibly yours. So why am I...

The Results are In: Iowa Social Media Survey 2016

by Katelin | BLOG, Content Marketing, Research and Analysis, Social Media and Digital Marketing, Strategic Planning

In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...

My very first Facebook Messenger ad

by Katelin | Advertising, BLOG, Branding, Consumer, Product Launch, Reputation Management, Social Media and Digital Marketing

Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...