Be careful your grassroots efforts don’t catch Fyre
If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the "unparalleled best" experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations, ticketholders landed...
Facebook and Fake News
If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We're glad Facebook is working to limit the spread of false information and that they’re sharing some of that work...
Word of Mouth: the voice of patients and staff in healthcare marketing
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare consumerism and declining institutional trust, and there are specific...
Post-election: 3 PR points
After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen 'post-truth' named word of the year and a harsh light cast on sharing fake news, especially via Facebook. So, I wanted to reinforce a few points...
Social media: When good intentions go wrong
You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been blowing up my newsfeed all last week, and possibly yours. So why am I...
The Results are In: Iowa Social Media Survey 2016
In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...
My very first Facebook Messenger ad
Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients' behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I clicked in...
Your brand beyond your product or service
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? via GIPHY “You...
Ryan Hanser talks word of mouth marketing
What is word of mouth marketing, and how do you make it happen? Ryan Hanser answers these questions and more with Michael Libbie during the Insight on Business the News Hour. Yes. Tidbits of good, nay, great advice, stories and factoids are exactly what I want in my...
How to engage brand ambassadors
You’ve set up your brand ambassador program as part of your marketing strategy, and put a process in place for executing activations to build brand awareness. Now: what is your plan to keep your brand ambassadors engaged and doing good work? If ambassadors only...