Applied Research
Public relations success is based on information.
Information delivered to an audience makes a negligible impact if little is known about the audience or about the markets it occupies. To create and deliver information that makes a difference, you’ve got to begin with information toward which to target and craft your message. That is research.
Hanser & Associates conducts a full range of research services needed for our clients. Services include:
- Focus groups
- Consumer and B2B surveys
- Online polls
- Executive interviews
- Public meetings and input
- Channel audits
Hanser & Associates also prides itself on combining forces with GfK Roper Consulting, the world’s preeminent market and opinion research organization. Hanser & Associates’ clients get direct access to Roper’s powerhouse collection of industry studies and syndicated research reports. Through us, GfK can also devise custom-tailored, quickly executed studies in any geographic locale to help you gain a clearer view of your market potential.
Hanser & Associates’ seasoned public relations focus with GfK’s 75 years of time-honored research leadership pave the way toward high-impact, results-driven public relations success for your company.