Case studies
Here is a collection of public relations case studies to help you understand the results of our work. You can select cases based on the categories at right or simply page through the list below...
Mitas Tires rolls into USA with public relations
Situation: Mitas, based in Prague, Czech Republic, is one of Europe’s leading producers of agricultural and industrial tires, operates three production facilities in Eastern Europe and maintains a global distribution network. The company (formerly named CGS Tyres) was prepared in 2010 to announce construction of the Mitas Tires North America’s first ag tire production facility [...]
Home & Garden Show grows with PR
Situation: Marketplace Events annually produces 30 market-leading, consumer trade shows across North America. Hanser & Associates was retained for public relations services in support of the 2003 Des Moines Home & Garden Show and every show since. The 2011 show helped Central Iowa homeowners find unique home-improvement ideas from experts in interior design, landscaping, green [...]
Public input identifies solution for facility adjacent to state park
Situation: Emmetsburg Community Development Corporation (ECDC), the economic development agency for City of Emmetsburg (Iowa), in 2009 retained Hanser & Associates – and our Des Moines-based partners, TPG Companies, Inc. for financial feasibility and RDG Planning & Design for architectural planning – to produce a feasibility study and actionable plan regarding the outdated clubhouse/community center [...]
Super PR for super-park
Situation: The State of Iowa’s legislature and Department of Natural Resources set public policy in 1999 to develop a “Super-park,” a publicly owned year-round resort facility to be operated by a private management company. Centerville, Iowa-based CVRC&D, the local economic development agency in Southern Iowa on the shores of 11,000-acre Lake Rathbun, needed to build [...]
Managing PR for hotel industry management
Situation: Sioux Falls, SD-based Regency Hotel Management Company & its affiliates own more than 60 properties in 21 states, and Hotel Business magazine has consistently ranked Regency as one of the Top 100 Management Companies. Regency was formed in 1965, has more than 6,000 employees, and operates under various franchises, including Starwood, Radisson, Marriott, ClubHouse, [...]