Case studies
Here is a collection of public relations case studies to help you understand the results of our work. You can select cases based on the categories at right or simply page through the list below...
Building a National Consumer Brand
Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice of the company’s customers via media relations, social media, events and advertising. Expansion Situation: Megabus.com is the first [...]
Introduction of Korean company (and new facilities) into USA
Situation: For more than five decades, CJ has maintained a reputation as a leading food and consumer product manufacturer in The Republic of Korea. CJ BIO America’s first construction project in the USA—a $320 million lysine manufacturing facility to be constructed at the Ag Industrial Park in Fort Dodge, Iowa by 2014—will employee 170 and [...]
Express bus service builds explosive sales and profitability
Situation: Paramus, N.J.-based Coach USA, a subsidiary of UK-based Stagecoach Group, selected Hanser & Associates in 2005 to launch Chicago-based megabus.com, the first company in North America to offer city-to-city express bus service with fares as low as $1 via the Internet. Megabus.com launched service in April 2006 from its Chicago hub and seven other [...]
Social media success requires strategy?
Last year, we were expecting to see more social media activity meeting expectations. In our third-annual survey, the number remains low at 45 percent, despite a six-point increase in strategy and a 14-point increase in measurement. Indeed, in a lot of ways, the numbers haven’t really shifted from the 2010 baseline. But the presence of strategy still correlates [...]
Mitas Tires rolls into USA with public relations
Situation: Mitas, based in Prague, Czech Republic, is one of Europe’s leading producers of agricultural and industrial tires, operates three production facilities in Eastern Europe and maintains a global distribution network. The company (formerly named CGS Tyres) was prepared in 2010 to announce construction of the Mitas Tires North America’s first ag tire production facility [...]