Case studies
Here is a collection of public relations case studies to help you understand the results of our work. You can select cases based on the categories at right or simply page through the list below...
Hospital mergers improve profitability
Situation: Catholic Health System, a five-hospital healthcare-provider network in Western New York, was under significant financial distress in 1998. Shrinking Medicare reimbursements coupled with shorter patient stays and fewer overnight admissions due to new technologies and therapies had put Buffalo, NY-based CHS at a crossroads. Management at CHS decided to “retask” three hospitals – providing [...]
Building PR helps build homes
Situation: Habitat for Humanity is a not-for-profit, Christian housing ministry which partners with the community to provide affordable housing for low income families. Each home is purchased by the family for the value of the materials without charge for the volunteer labor or allowance for profit. Greater Des Moines Habitat for Humanity (GDM Habitat) was [...]
PR transforms University division into fee-based enterprise
Situation: Strategic Marketing Services (SMS), a unit of the Cedar Falls, Iowa-based University of Northern’s Iowa College of Business in 1997 found it necessary to move from a federal grant-funded organization to a fee-based enterprise. SMS’ client base for its market research services was Iowa manufacturing companies. Having very little time to make this transition [...]
Public input supports city’s parks plan
Situation: Hanser & Associates was retained in 2000 to support the City of West Des Moines’ Parks staff and their landscape architecture consultant, Dunbar-Jones, to gather public input for updating the city’s Parks Master Plan. Please Register or Login to read the rest of this content.
Public input supports community/performing arts center
Situation: Hanser & Associates was retained in 2004-2005 to manage the overall process of forming an advisory committee and supporting all of the work of the committee – to assess the feasibility of a Community Center and Performing Arts Center that would be jointly operated by the City of West Des Moines and West Des [...]