Case Studies: Government

Helping Iowans save for higher education

Situation: College Savings Iowa 529 Plan (CSI) is State of Iowa’s tax-advantaged college savings plan. CSI retained Hanser & Associates in 2002 to build awareness and participation in the program via statewide public relations. Strategy & tactics: The firm...

Public input supports city’s parks plan

Situation: Hanser & Associates was retained in 2000 to support the City of West Des Moines’ Parks & Recreation Department staff to gather public input for updating the city’s Parks Master Plan. Strategy & tactics: The firm’s input activities included a...

Integrated marcom propels Omaha “where no other city of its size has gone…”

Photo by Collinuless / CC BY-SA Situation: Omaha By Design (OBD), a partnership between City of Omaha (Nebraska) and Omaha Community Foundation, is an urban design and environmental nonprofit dedicated to improving the way Omaha functions, looks and feels. It...