Case Studies: Government

People moving to Des Moines choose transportation alternatives via marketing campaign

Mode-shifting transportation among new residents Situation: The Des Moines Area Metropolitan Planning Organization was working on a pilot program, SmartTrips, to educate on and promote neighborhood-specific walking, bicycling and transit. The pilot project focused on...

Helping Iowans save for higher education

Situation: College Savings Iowa 529 Plan (CSI) is State of Iowa’s tax-advantaged college savings plan. CSI retained Hanser & Associates in 2002 to build awareness and participation in the program via statewide public relations. Strategy & tactics: The firm...

Public input supports city’s parks plan

Situation: Hanser & Associates was retained in 2000 to support the City of West Des Moines’ Parks & Recreation Department staff to gather public input for updating the city’s Parks Master Plan. Strategy & tactics: The firm’s input activities included a...