Media Spokesperson Training
Hanser & Associates is a leading media spokesperson training firm, annually training more than 100 CEOs and other executives to get the most from every media interview. Our Hanser Media PRocess™ training is designed for CEOs, senior executives, division managers, public relations managers and other expert spokespersons who are likely to be involved in media interviews.
A media interview is like most conversations; it is strategic and goal-oriented. The goal of any interview is to firmly plant a designated message in the memory of the reporter’s audience. Media training gives you tools to confidently control an interview to ensure that your message gets to your media audience. We prepare participants to:
- Craft key messages
- Bridge to your agenda
- Speak in clear, succinct quotes or sound bites
- Effectively respond to tough questions
Our spokesperson training is distinguished by experience, performance and flexibility to meet the client’s needs. Through flexible half-day or shorter sessions, we follow a three-step track to meet the client’s needs:
- Preliminary planning session with client to determine unique needs, goals and media relations challenges confronting client
- Training session including presentations, one-on-one role-playing, video taping and coaching, and plenty of group discussion and dialogue about how to best communicate messages to target audiences via the news media
- Personalized follow-up training
CEOs Want Media Spokesperson Training
According to a 2004 Impulse Research survey of 5,000 American CEOs:
- Nine in 10 CEOs have had media training
- CEOs say media interviews were the most effective way to get the company’s message across (84 percent)
- More than 80 percent of CEOs say media training is valuable, and they listed their presidents and division heads top among those that should have media training.