PR Counsel, Strategy and Development
Is your communications strategy effective and linked to company objectives, with results in line with dollars invested?
As public relations professionals, we share our knowledge, counsel and world-class best practices in communications with our clients. Hanser & Associates will guide you through each step of formulating your best communication
and PR strategy, whether it's:
- Launching a new product/service
- Gaining highly visible news coverage
- Re-positioning your company's brand
- Communication coaching to senior executives
- Communication planning and audits
- Establishing/evolving a corporate PR department & staff functions
- Other unique communication needs at your company.
Strategy Process:
We will work with your senior management and/or in-house PR staff to evaluate and improve the existing in-house communication programs and to build a cost-effective, results-driven PR program that works best for your organization – big or small.
After initial meetings, listening and brainstorming sessions with you, we develop a strategic plan that includes the following components:
- Summary of your situation (challenges you face)
- Target audiences (whom you need to reach and influence)
- Goal(s) (specific behavioral change you want) and objectives that support your goal
- Strategies to accomplish those objectives, and tactics (specific tasks) we'll undertake and deadlines
- Process for measurement and results; we believe PR accomplishments should be measurable and linked to the goals of your organization as a whole. Our Hanser Measurement PRocess™ is the methodology we use for measuring the impact of PR programs.
