Media Spokesperson Training

An interview with the news media is unlike most conversations — it is strategic and goal-oriented. In any news interview, the goal is to firmly plant a designated message in the memory of the reporter’s audience.

Media training gives you tools to confidently and comfortably control an interview and ensure that your message gets to your audience. Hanser & Associates prepares participants to craft key messages, bridge to your agenda, speak clearly and succinctly and effectively respond to the hard questions.

Our Hanser Media PRocess™ training is designed for CEOs, senior executives and public relations managers who have been chosen as designated spokespersons and are likely to be involved in media interviews.

Hanser & Associates has conducted hundreds of training sessions, mostly in our flexible half-day or shorter sessions. After a preliminary planning session with a client, we utilize a three-step process which includes:

• Training session with presentations
• Key message development for your company and product/service
• One-on-one role-playing and coaching, video taping; and personalized follow-up review sessions if desired.