PR Program Management
There are a lot of moving parts within a PR program no matter the size of the organization or issue. We work closely with clients to make sure all aspects of a program are covered. We keep regular contact with you to make sure your questions are answered, projects are completed and goals and objectives are met.
Media is changing fast, but the evolution of media consumption and production doesn’t change the value of participating in the media conversation.
Getting your organization “in the news” — online, broadcast (TV/radio) and print (newspapers/magazines) — delivers messages while strengthening your reputation and credibility. The implied third party endorsement of a reporter still matters. And media visibility still delivers results -- driving demand for your product/service, rebuilding public trust following a crisis, etc. Examples of our media relations services include, but are not limited to:
- News media message development, including media spokesperson training
- Creation of media materials, including news releases, media kits, video news releases, online content and more
- Planning and conducting news conferences, satellite media tours and more
- Arranging news interviews, and placing news stories in the media
- News distribution, monitoring and clipping
Many clients expect media coverage from a PR firm. We consistently exceed these expectations. Call us to learn more about our approach to media relations.
Creative & Publishing
You’ve got a story and you want people to hear and see it? You don’t need to rely upon only news media to cover your story. Hanser & Associates uses a variety of publishing and creative techniques to make sure your message is received – and drives action among your target audience. Whether it’s video, social media, collateral, whitepapers or Websites, we can help you share your story – and connect with your audience.
Examples of published collateral pieces include, but are not limited to: brochures, newsletters, advertising, logos and promotional items.