Word of Mouth
Harnessing customer advocates and other influentials as an amplified WOM channel – one that is credible, persuasive, knowledgeable and passionate – spreads your message faster and yields greater results than any other communication strategy. WOM programs can have profound impacts on your organization.
We will work with you to create the most effective WOM campaign for your target public’s needs.
Results: Examples of how Hanser & Associates has identified, engaged and amplified the word of mouth of influentials include:
- Customer driving higher-than-expected revenues for a transportation company
- Community “connectors” spiking sales at new retailers
- “Brand influentials” increasing attendance at internationally recognized events
- “Category influentials” creating larger-than-expected turnout for the launch of a government program