Ronald C. Hanser, APR
President and Principal
Ron, an international leader in the public relations profession, has been a PR professional since 1972. He co-founded Hanser & Associates in 1996 and leads the firm’s overall daily management, setting the vision for services to clients, strategic counseling and new business development.
Prior to co-founding the firm, Ron amassed 25 years of experience as a senior corporate executive responsible for PR, marketing, government relations and investor relations. He headed these functions at international, national and regional companies, including UnityPoint Health (formerly Iowa Health System), The Principal Financial Group, Farm Credit System and National Pork Producers Council.
Ron's media relations experience includes work with national and international news media, including Bloomberg Businessweek, Investors Business Daily, Los Angeles Times, The Wall Street Journal, The New York Times, ABC, CBS, CNN, NBC and other networks. His career has also included creation of worldwide PR, branding and investor relations programs for public and private corporations; global product launches; management of corporate annual meetings; and managing crisis communication for events such as litigation, national product recalls, labor strikes, CEO resignations and protest demonstrations.
In addition to his responsibilities at Hanser & Associates, Ron serves on the Executive Committee of the board of directors of New York, NY-based Council of Public Relations Firms, the trade association of the world’s top 100 PR firms.
Ron is published and quoted worldwide on business communications and PR industry topics. For example, he authored the chapter “PR for People in Corner Offices” in the book “Public Relations Best Practices,” published in 2007. Ron also speaks frequently at national and regional conferences.
He is member of Public Relations Society of America and APR accredited by PRSA.
He was also active in leadership of Pinnacle Worldwide, Inc., an international corporation of independent PR firms in more than 60 major cities; Ron serving as Pinnacle’s global Chairman (2006-2009) and President (2004-2006).
Ron is a graduate of Kansas State University with a B.S. in Journalism.
Also of benefit to the firm's clients, Ron is a well-connected policy-maker and leader of business groups. He is a former member of the board of directors of the Greater Des Moines Partnership, central Iowa’s economic development organization, and member of the Partnership’s Communications Advisory Council. Ron is also a member of the board of West Des Moines Development Connection, a regional economic development organization. He has served on the boards of more than a dozen other organizations; and is a member of National Association of Corporate Directors.
Ron’s hobbies include travel, reading, fly fishing and time with family.