History
Highlights include...
1996
Following 48 years combined experience in corporate public relations management and business ownership, co-owners Ronald Hanser & Bonnie Hanser established the Iowa-based public relations firm; began serving first national and local clients. Initial headquarters was the basement of Ronald and Bonnie Hanser’s home in West Des Moines, Iowa
1997
Built and launched Web site at www.hanser.com
1998
Moved headquarters to 4401 Westown Parkway in West Des Moines
Placed first news story about a client (Rx2000 Institute) in The Wall Street Journal
1999
Purchased equity partnership in Pinnacle Worldwide, Inc., an international network of independent PR firms, providing our clients access to global connections, expertise, information and geographic scope
Moved to expanded headquarters, Suite 212 4401 Westown Parkway, West Des Moines
2000
Won first “Best of Show” award (Public Relations Society of America-Central Iowa chapter honored Hanser & Associates-created PR campaign over all 75 other entries)
Launched first global, multi-language PR campaign for a client (TRG Products) in Asia, Europe and North America
2001
Won first international award for public relations (Public Relations Society of America’s Bronze Anvil, considered the "Oscar" recognizing excellence among the very best in PR tactics in North America)
Accepted as member of Council of Public Relations Firms, trade association of America’s 100 leading PR firms
Ranked among the top 20 independent PR firms in Midwest cities by O'Dwyer's, a national trade publication; become Iowa's first nationally ranked PR firm
2002
Formed strategic alliance with Redstone Communications to provide integrated marketing communication services to clients nationwide; established office in Omaha, Neb.
2003
Produced first bilingual (Spanish and English) statewide public information publication and distributed in newspapers to every Iowa household with our client Iowa Department of Public Health. (Via our affiliated offices, we offer translation in more than a hundred languages)
2004
Profiled as “one of America’s leading public relations firms” by Council of Public Relations Firms
Ronald Hanser elected president of Pinnacle Worldwide, Inc.
2005
Established Word of Mouth and social media practice and accepted as member of Word of Mouth Marketing Association
Won firm's second international award for public relations (Public Relations Society of America's Bronze Anvil, considered the "Oscar" recognizing excellence among the very best in PR tactics in North America
2006
Ronald Hanser elected chairman of Pinnacle Worldwide, Inc.
Named "Best Public Relations Firm in Central Iowa" seventh consecutive year, 2000-2006
Placed first front page news story about a client (megabus.com) in The Wall Street Journal (July 6, 2006)
2007
Ronald Hanser authored chapter in the book "Public Relations Best Practices," published by Aspatore Books
2008
Conducted, in conjunction with our Pinnacle Worldwide offices, one of the first global surveys of corporate executives regarding sustainability, and released results which confirmed opportunities to capture strategic advantages that go beyond pollution control
2009
Built and launched new Web site at www.hanser.com, emphasizing 13 years of delivering powerful results
2010
Created and conducted first annual survey measuring use of social media by organizations in Central Iowa – results published February 2010
Won Public Relations Society of America’s “Best of Show” award in April, and award photo was displayed on jumbotron in Times Square in New York
2011
Ronald Hanser was elected to a three-year term on the board of directors of New York, NY-based Council of Public Relations Firms, the trade association of the world’s top 100 PR firms. Hanser & Associates has been a member of Council of Public Relations Firms since 2001.
15th Anniversary - Hanser & Associates, a national public relations firm, has delivered measurable and powerful results for our clients since 1996. We thank clients, employees, partners and friends around the world – as we celebrate 15 years together.
Created and conducted second annual survey measuring use of social media by organizations in Central Iowa – results published February 2011
2012
Created and conducted third annual survey measuring use of social media by organizations in Central Iowa; published results in March 2012.
Hanser & Associates joined IPREX as a partner in September 2012. IPREX is one of the world’s major corporations of public relations and communication agencies. Founded in 1983, it has 111 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of $205 million. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies. Partnership expanded our service and expertise – benefiting our clients.
