Situation: Washington, D.C.-based CropLife America (CLA), also known as CropLife USA, is a trade association that represents the companies that develop, manufacture, formulate and distribute crop protection chemicals and plant science solutions for agriculture and pest management in the United States. CLA’s member companies produce, sell and distribute virtually all the crop protection and biotechnology products used by American farmers.
Strategy & tactics: Hanser & Associates planned and coordinated a luncheon event in Iowa to launch the newly formed American Agronomic Stewardship Alliance (AASA), a stewardship inspection program for agricultural retail facilities. We also invited news media.
Results: We coordinated a successful event where CLA’s attendance goals were met, and attendees from across the United States celebrated creation of the alliance in an informal atmosphere. All news coverage was positive.