Case Studies: Healthcare and Medical

PR nationwide results in top sales

Situation: Roche Pharmaceuticals, now headquartered in South San Francisco, California, is a division of Basel, Switzerland-based healthcare pioneer Roche Group and is one of the world’s largest pharmaceutical companies. Roche’s first experience with a public...

Media relations helps differentiate health care system

Situation: Des Moines, Iowa-based UnityPoint Health (formerly Iowa Health System) is one of largest integrated health care systems in the United States. The nonprofit organization operates 25 hospitals in metropolitan and rural communities and more than 140 physician...

Long-term PR exemplifies “how a retirement community ought to be”

Situation: Des Moines, Iowa-based Calvin Community, a not-for-profit continuing care retirement community built in 1965 needed to increase occupancy in the community’s 400-unit independent living, assisted living and skilled nursing facilities. Leaders called upon...