Case Studies: Financial Products and Services

“One of America’s Best Banks” built reputation via PR

Situation: West Bancorporation, Inc. (NASDAQ: WTBA) is headquartered in West Des Moines, Iowa. Serving Iowans since 1893, West Bank, a wholly-owned subsidiary of West Bancorporation., is a community bank that focuses on lending, deposit services, and trust services...

Helping Iowans save for higher education

Situation: College Savings Iowa 529 Plan (CSI) is State of Iowa’s tax-advantaged college savings plan. CSI retained Hanser & Associates in 2002 to build awareness and participation in the program via statewide public relations. Strategy & tactics: The firm...

Bank promotes self-sufficiency for low-income Iowans

Situation: The Federal Reserve noted that the bottom fifth of American households had a median net worth of just $6,400 in 2013; which means those families are only one (or two) paychecks away from financial ruin. Des Moines-based Bankers Trust Company (BTC) resolved...