Public relations protects college during crisis

Public relations protects college during crisis

Photo by BlueDevil / CC BY-SA Situation: Palmer College of Chiropractic was established in 1895 in Davenport, Iowa by D.D. Palmer, founder of the chiropractic profession. Palmer College (formerly named Palmer Chiropractic University System) has approximately 3,000...
Association uses PR to define position in community

Association uses PR to define position in community

Situation: Des Moines, Iowa-based Iowa Pharmacy Association (IPA) is the state society representing the profession, serving the professional needs of all pharmacists, pharmacy students and pharmacy technicians. IPA retained Hanser & Associates to help the...
Media relations helps differentiate health care system

Media relations helps differentiate health care system

Situation: Des Moines, Iowa-based UnityPoint Health (formerly Iowa Health System) is one of largest integrated health care systems in the United States. The nonprofit organization operates 25 hospitals in metropolitan and rural communities and more than 140 physician...
Award-winning campaign encourages residents to prevent influenza

Award-winning campaign encourages residents to prevent influenza

Situation: With influenza season bearing down and a shortage of flu vaccine making headlines in fall of 2004, CHI Health Good Samaritan (formerly Good Samaritan Hospital), located in Kearney, Nebraska, wanted to inform the public in central Nebraska of the importance...