What to look for in a brand ambassador

What to look for in a brand ambassador

Brand ambassador programs, as we have discussed here and here, are a great addition to your marketing plan because of the strong influence word-of-mouth has in purchasing decisions. If you’re considering a brand ambassador program you will need ambassadors. There are...
4 reasons your brand needs an ambassador program (yesterday)

4 reasons your brand needs an ambassador program (yesterday)

Competition to reach (and influence) the more than 80 million millennials is fierce. So, here’s a great addition to your marketing mix: create a brand ambassador program with your current customers and biggest fans. Generating conversation among their friends and...
What is a brand ambassador program?

What is a brand ambassador program?

People talk about brands to their family, friends and colleagues in everyday conversations and on social media. In fact, in a survey by SDL, 58% of consumers say that they share positive experiences with a brand or ask for recommendations or opinions when they talk...

Building a National Consumer Brand

Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice...