What have we learned?

What have we learned?

When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous” “Join the correct Zoom call at the correct time” What have you...
Iowans, here’s how you can make me wear a mask

Iowans, here’s how you can make me wear a mask

Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not aware of the global pandemic? Awareness spiked in March, and,...
Free consults for Covid-19 crisis response

Free consults for Covid-19 crisis response

Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a review of best practice in crisis communication. Organizations can...

Advertising: Classic PR?

The relationship between paid media and earned media still has room for improvement. Certainly, there should be more understanding of how PR leads, how ads generate word of mouth and how owned media fits in the mix. We’ll save all of that for another day....