Your 2026 communications strategy can’t rely on “emotional storytelling” and traditional news making, especially if your stakeholders skew younger. Read on for the latest in incidental attention and post-truth fact blasting. 1. News is...
The online conversation about your organization — every byline, public thread, news article, video — is teaching AI how to talk about your brand. ChatGPT, Claude, and other large language models (LLMs) are trained on billions of web pages, including news...
The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare consumerism and declining institutional trust, and there are specific...
Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice...
Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible third-party endorsements. That’s why public relations strategy that...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
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