The online conversation about your organization — every byline, public thread, news article, video — is teaching AI how to talk about your brand. ChatGPT, Claude, and other large language models (LLMs) are trained on billions of web pages, including news...
Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are compounded by a broken web experience and insider trading that...
The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
We recently shared our point of view on healthcare word of mouth in Strategic Healthcare Marketing magazine. The summary: authentic, trusted voices are essential in the context of rising healthcare consumerism and declining institutional trust, and there are specific...
This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
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