Influencers don’t persuade?

Influencers don’t persuade?

Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
The Branding Bunch

The Branding Bunch

The Business Record asked us what mistakes we see businesses making and how to fix/avoid them. We warned against… Making decisions without doing research Trying to hide bad news ‘Doing PR’ after something’s gone wrong You can read more on...
Watercooler Wednesday: Where will Facebook Reactions take us?

Watercooler Wednesday: Where will Facebook Reactions take us?

This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...

PR lessons from Steve Jobs

We’re a PC shop, but at home I’m all Apple… And while there are all sorts of reasons to admire the company and Jobs’ leadership, I wanted to share some things Steve Jobs demonstrated repeatedly that relate to public relations: Excellence is...