What is a brand ambassador program?

What is a brand ambassador program?

People talk about brands to their family, friends and colleagues in everyday conversations and on social media. In fact, in a survey by SDL, 58% of consumers say that they share positive experiences with a brand or ask for recommendations or opinions when they talk...
Watercooler Wednesday: Where will Facebook Reactions take us?

Watercooler Wednesday: Where will Facebook Reactions take us?

This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...

Ryan Hanser to lead Hanser & Associates

We are pleased to announce promotions and leadership change at Hanser & Associates. The transition involves: C. Ryan Hanser, APR (Senior Vice President since 1999) is now President and Principal. Ryan, an APR-accredited public relations professional with 20 years...