You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been blowing up my newsfeed all last week, and possibly yours. So why am I...
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? “You...
You’ve set up your brand ambassador program as part of your marketing strategy, and put a process in place for executing activations to build brand awareness. Now: what is your plan to keep your brand ambassadors engaged and doing good work? If ambassadors only...
Brand ambassador programs, as we have discussed here and here, are a great addition to your marketing plan because of the strong influence word-of-mouth has in purchasing decisions. If you’re considering a brand ambassador program you will need ambassadors. There are...
Competition to reach (and influence) the more than 80 million millennials is fierce. So, here’s a great addition to your marketing mix: create a brand ambassador program with your current customers and biggest fans. Generating conversation among their friends and...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
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