How Americans’ media diet informs 2021 PR strategy

How Americans’ media diet informs 2021 PR strategy

Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a lot to say about how people understood 2020. In short, we mistrust...
What have we learned?

What have we learned?

When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous” “Join the correct Zoom call at the correct time” What have you...
Influencers don’t persuade?

Influencers don’t persuade?

Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
Iowans, here’s how you can make me wear a mask

Iowans, here’s how you can make me wear a mask

Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not aware of the global pandemic? Awareness spiked in March, and,...