May 2026 data points to an uncomfortable truth: we are looking at two entirely different economies depending on where you stand. While enterprise tech spending remains highly resilient, the average consumer and Main Street business owner are hitting a visible wall....
Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? “You...
You’ve set up your brand ambassador program as part of your marketing strategy, and put a process in place for executing activations to build brand awareness. Now: what is your plan to keep your brand ambassadors engaged and doing good work? If ambassadors only...
Brand ambassador programs, as we have discussed here and here, are a great addition to your marketing plan because of the strong influence word-of-mouth has in purchasing decisions. If you’re considering a brand ambassador program you will need ambassadors. There are...
Competition to reach (and influence) the more than 80 million millennials is fierce. So, here’s a great addition to your marketing mix: create a brand ambassador program with your current customers and biggest fans. Generating conversation among their friends and...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
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