People talk about brands to their family, friends and colleagues in everyday conversations and on social media. In fact, in a survey by SDL, 58% of consumers say that they share positive experiences with a brand or ask for recommendations or opinions when they talk...
Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice...
Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible third-party endorsements. That’s why public relations strategy that...
Everybody is doing video, right? There’s certainly a potential audience for your company’s video. On YouTube alone there are 800 million visitors watching 4 billion hours of video every month. Studies worldwide and in the USA confirm that video is leading the...
Through the years, we’ve talked to more than one prospective client who thinks that *one* story in (insert name of widely consumed media here) will forever change their life, making them instantly famous and wealthy. I’ve never seen that happen. You? Still, there are...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
Phone: 515-224-1086
