As PR professionals, we’re taught to write news releases and other media-facing materials using AP Style because it helps journalists and communications professionals, as well as the general public, to write (and read) the written language with some sense of...
If it’s hard to measure public relations, then how on earth can you measure far-flung conversations? Fact is you can — and should — measure word of mouth (and PR, too!). And it’s not hard either. The trick is to focus on measuring what matters most. So, what matters?...
More companies could avoid “bad publicity” and the associated costs by doing the right thing, and including public relations counsel in the formulation of their business strategy and decisions. That’s the conclusion of The Economist magazine in its...
I heard local attorney Brett Trout talk about the intersection of ethics, law and social media yesterday at a PRSA luncheon in Des Moines. Broadly, Brett said that if you’re acting ethically, you don’t need to worry too much about the law. So, I wanted to...
We’ve been attentive to word of mouth and social media for some time now (and remain the only member of WOMMA in Iowa). Our work in this area (call it what you want, we call it PR), has created tangible response for clients. Indeed, for organizations who are...
Perusing the blogs on TechCrunch and PRWeek, I found some interesting posts about the use of language in the journalism and PR worlds. Sarah Lacy’s TechCrunch post entitled “Who the Hell Is Enrolling in Journalism School Right Now?” claims that journalists are better...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
Phone: 515-224-1086
