We’re a PC shop, but at home I’m all Apple… And while there are all sorts of reasons to admire the company and Jobs’ leadership, I wanted to share some things Steve Jobs demonstrated repeatedly that relate to public relations: Excellence is...
Through the years, we’ve talked to more than one prospective client who thinks that *one* story in (insert name of widely consumed media here) will forever change their life, making them instantly famous and wealthy. I’ve never seen that happen. You? Still, there are...
The relationship between paid media and earned media still has room for improvement. Certainly, there should be more understanding of how PR leads, how ads generate word of mouth and how owned media fits in the mix. We’ll save all of that for another day....
“Listen Before You Speak.” You’ve likely heard this wise advice from a parent, friend or public relations professional. My friend Ambassador Mary E. Kramer talks about the essential nature of listening in her book “More Than a Walk on...
How CEO built business with public relations Here’s an inspiring story about a CEO who built an extraordinary business success with public relations. Nick Sarillo is founder and CEO of Nick’s Pizza & Pub in Chicago, the sixth busiest independent pizza...
Chicago-based Word of Mouth Marketing Association this month issued new guidelines WOMMA’s guidelines are an essential tool for public relations professionals creating and implementing social media and WOM strategies. The guidelines: Go beyond the “do’s...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
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