Clients are increasingly asking Hanser & Associates for help with paid media. Our recent experience, echoed by peers and partners, has shown us that Web traffic is only part of what online ads deliver. In short, we’re able to use modest budgets to quickly refine...
Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice...
Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible third-party endorsements. That’s why public relations strategy that...
Everybody is doing video, right? There’s certainly a potential audience for your company’s video. On YouTube alone there are 800 million visitors watching 4 billion hours of video every month. Studies worldwide and in the USA confirm that video is leading the...
Today we’re releasing a summary (PDF) of Hanser & Associates’ third annual survey on the goals, resources and outcomes of social media activity in central Iowa. Key findings of the 2012 Social Media in Des Moines survey include: Adoption is still growing....
Ronald Hanser quoted today in “Dear Gracie” column My top-line advice to speakers – “Preparation is the most important factor contributing to a great speech” – kicks off Grace Lavigne’s “Dear Gracie” column today. Lavigne lists a few “speaker...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
Phone: 515-224-1086
