Watercooler Wednesday: Where will Facebook Reactions take us?

Watercooler Wednesday: Where will Facebook Reactions take us?

This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...

Ryan Hanser to lead Hanser & Associates

We are pleased to announce promotions and leadership change at Hanser & Associates. The transition involves: C. Ryan Hanser, APR (Senior Vice President since 1999) is now President and Principal. Ryan, an APR-accredited public relations professional with 20 years...

PR Council affirms central role: power to relate

New York-based Council of Public Relations Firms, the trade association of America’s 100 leading public relations firms, on October 22 introduced a manifesto describing the central role of public relations and a new logo, too. Hanser & Associates has been a member...

Who has influence? (Really!)

New insight at Critical Issues Forum #PRGenome Do you know who has the greatest influence upon the purchase decisions of your company’s current and potential customers? One satisfied customers who’s a worldwide industry leader? One small satisfied customers active...

CRISIS COMMUNICATION

Hanser tells NPR: Companies should prepare for crisis Obvious question:  With which words do American consumers “have a beef?” A) “Lean finely textured beef?” B) “Pink Slime?” The answer (B) was clear when a crisis related to the beef...

Got Data for Public Relations?

If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners last week at our IPREX Annual Meeting in Chicago.  Gardner —...