Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
Note: thanks to the Des Moines Business Record for publishing an edited version of this post. When Iowa’s governor said she was launching an “awareness campaign” to fight COVID, I wondered: who is not aware of the global pandemic? Awareness spiked in March, and,...
Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a review of best practice in crisis communication. Organizations can...
We had a call this morning (March 19) with our offices in Hong Kong and Milan to understand what’s ahead for the US. Even in Italy, organizations are not shutting down, and there is a vital need for communication. Now is the time for trusted voices to lead. From Allen...
The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year anniversary as a Twitter user suggestion that has spread across...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
Phone: 515-224-1086
