Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? “You...
What is word of mouth marketing, and how do you make it happen? Ryan Hanser answers these questions and more with Michael Libbie during the Insight on Business the News Hour. PR NewsYes. Tidbits of good, nay, great advice, stories and factoids are exactly what I want...
Effective PR includes providing excellent service to your customers, including protection of their privacy and data security. Several recent cases illustrate the high cost of loss of customers’ personal data. Two examples on December 2, 2015: Target Corporation...
The BBC recently built a thing based on a report of the rise of the machines, and that thing says PR people are ‘quite unlikely’ to be replaced by robots. Still, I had a chance to visit with the founders of KeyWee and Narrative Science during the PR...
Survey shows average grades, despite significant drop in media trust of business WEST DES MOINES, Iowa (August 21, 2003) – Despite concerns about business trustworthiness and media bias, Iowa media and businesses give each other passing grades according to the...
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