When we asked clients and friends about what 2020 taught us, the lessons were often succinct. “Slowing down isn’t a bad thing” “We can, in fact, do a lot of things differently” “Joy is not frivolous” “Join the correct Zoom call at the correct time” What have you...
Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
Hanser & Associates now offers free phone consultations to answer questions and offer quick advice. The appointments are intended to share perspective on continuity and communication, as well as a review of best practice in crisis communication. Organizations can...
The opportunity in a crisis is to exceed expectations, as research shows you can recover to a stronger position that before the crisis struck. In the case of Equifax’s data theft, the troubles are compounded by a broken web experience and insider trading that...
If you haven’t already heard, the Fyre Festival was an epic failure that is still smoldering. The music festival promised the “unparalleled best” experience on a private island in the Bahamas, but, instead of arriving to high-end accommodations,...
After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news, especially via Facebook. So, I wanted to reinforce a...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
Phone: 515-224-1086
