Data keeps pointing the same direction: trust isn’t disappearing, it’s shrinking inward. That’s both a warning and a window for organizations in 2026. The latest Trust Barometer from Edelman finds that seven in ten people are unwilling or hesitant to...
The PR landscape as of late 2025 is defined by a paradoxical shift: while AI tools have reached mass adoption to solve efficiency problems, they have simultaneously triggered a “trust recession” that only human-centric, transparent communication can solve....
A security report warns we are entering the era of “emotional engineering,” where AI scams are no longer distinguishable from human empathy. And Google has launched a December Core Update that prioritizes “verified” human content over...
Your 2026 communications strategy can’t rely on “emotional storytelling” and traditional news making, especially if your stakeholders skew younger. Read on for the latest in incidental attention and post-truth fact blasting. 1. News is...
The online conversation about your organization — every byline, public thread, news article, video — is teaching AI how to talk about your brand. ChatGPT, Claude, and other large language models (LLMs) are trained on billions of web pages, including news...
Where do you get your news? Where do your customers get their news? The answers will help you navigate 2021. Pew has vital data on our changing media habits; their American News Pathways report has a lot to say about how people understood 2020. In short, we mistrust...
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