Influencers don’t persuade?

Influencers don’t persuade?

Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
Octothorp anniversary: how to hashtag

Octothorp anniversary: how to hashtag

The octothorp — pound sign, number sign, hashtag — first appeared on phones decades ago. Early internet chats used the symbol to connect people and ideas, and the hashtag recently celebrated a 10-year anniversary as a Twitter user suggestion that has spread across...
Facebook and Fake News

Facebook and Fake News

If you’ve checked Facebook today, you may have seen their tips for spotting false news and instructions for reporting posts that include false stories. We’re glad Facebook is working to limit the spread of false information and that they’re sharing some of that...
Post-election: 3 PR points

Post-election: 3 PR points

After writing a post for the local business blog addressing the decades-long decline in attention and trust, we’ve seen ‘post-truth’ named word of the year and a harsh light cast on sharing fake news, especially via Facebook. So, I wanted to reinforce a...
Social media: When good intentions go wrong

Social media: When good intentions go wrong

You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been blowing up my newsfeed all last week, and possibly yours. So why am I...