The PR landscape as of late 2025 is defined by a paradoxical shift: while AI tools have reached mass adoption to solve efficiency problems, they have simultaneously triggered a “trust recession” that only human-centric, transparent communication can solve....
As AI saturates, what is the premium on humanity? And what does “nouveau nihlism” mean for community engagement? Data from Pew and Gallup highlights a deepening divide in how information is processed and where trust is placed. The Trust Recession Gallup...
A security report warns we are entering the era of “emotional engineering,” where AI scams are no longer distinguishable from human empathy. And Google has launched a December Core Update that prioritizes “verified” human content over...
Your 2026 communications strategy can’t rely on “emotional storytelling” and traditional news making, especially if your stakeholders skew younger. Read on for the latest in incidental attention and post-truth fact blasting. 1. News is...
The online conversation about your organization — every byline, public thread, news article, video — is teaching AI how to talk about your brand. ChatGPT, Claude, and other large language models (LLMs) are trained on billions of web pages, including news...
Are you working with ‘influencers’? EMarketer found most US marketers aim to do so in 2021, despite very low trust in this type of content. The growth of the practice — and a host of issues including fraud — prompted the FTC to regulate the...
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