The Results are In: Iowa Social Media Survey 2016

The Results are In: Iowa Social Media Survey 2016

In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...
My very first Facebook Messenger ad

My very first Facebook Messenger ad

Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...
A robot will take your job?

A robot will take your job?

The BBC recently built a thing based on a report of the rise of the machines, and that thing says PR people are ‘quite unlikely’ to be replaced by robots. Still, I had a chance to visit with the founders of KeyWee and Narrative Science during the PR...
Watercooler Wednesday: Where will Facebook Reactions take us?

Watercooler Wednesday: Where will Facebook Reactions take us?

This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...

Got Data for Public Relations?

If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners last week at our IPREX Annual Meeting in Chicago.  Gardner —...

Digital advertising: working hard or hardly working?

Clients are increasingly asking Hanser & Associates for help with paid media. Our recent experience, echoed by peers and partners, has shown us that Web traffic is only part of what online ads deliver. In short, we’re able to use modest budgets to quickly refine...