Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...
The BBC recently built a thing based on a report of the rise of the machines, and that thing says PR people are ‘quite unlikely’ to be replaced by robots. Still, I had a chance to visit with the founders of KeyWee and Narrative Science during the PR...
This is the first in a series of posts designed to generate conversation (and hopefully some insights) on breaking developments in public relations and marketing. It will be interesting to see how many posts involve Facebook. What is it? Facebook is testing Reactions...
If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners last week at our IPREX Annual Meeting in Chicago. Gardner —...
Clients are increasingly asking Hanser & Associates for help with paid media. Our recent experience, echoed by peers and partners, has shown us that Web traffic is only part of what online ads deliver. In short, we’re able to use modest budgets to quickly refine...
Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice...
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