“Have you seen our videos?”

Everybody is doing video, right? There’s certainly a potential audience for your company’s video. On YouTube alone there are 800 million visitors watching 4 billion hours of video every month. Studies worldwide and in the USA confirm that video is leading the...

2012 Social Media in Des Moines survey

Today we’re releasing a summary (PDF) of Hanser & Associates’ third annual survey on the goals, resources and outcomes of social media activity in central Iowa. Key findings of the 2012 Social Media in Des Moines survey include: Adoption is still growing....

LISTENING: Step One in Life and Social Media Strategy

“Listen Before You Speak.”   You’ve likely heard this wise advice from a parent, friend or public relations professional. My friend Ambassador Mary E. Kramer talks about the essential nature of listening in her book “More Than a Walk on...

Resources on social media ethics

I heard local attorney Brett Trout talk about the intersection of ethics, law and social media yesterday at a PRSA luncheon in Des Moines. Broadly, Brett said that if you’re acting ethically, you don’t need to worry too much about the law. So, I wanted to...