You’ve probably heard the story by now. An unconscious woman was sexually assaulted by a Stanford student. The survivor’s 17-page letter to the court read directly to Turner went viral. It’s been blowing up my newsfeed all last week, and possibly yours. So why am I...
In 2016, social media use by organizations is not new. In fact, 94.9 percent of respondents to Hanser & Associates’ Social Media in Iowa survey in February said that their organizations have been using social media for more than a year. Sixty-six percent of...
Ads aren’t new on Facebook. We’re all familiar with sponsored posts in our newsfeed. At H&A we have been responsible for a good number of ads on our clients’ behalf. But I encountered a new type of ad. I received a new message in Facebook Messenger. I...
All right. You have your brand all figured out. You have your logo, and hopefully a style guide to make sure all of your digital and print assets look uniform to make sure your audiences receive the right message. You have it all figured out. Or do you? “You...
What is word of mouth marketing, and how do you make it happen? Ryan Hanser answers these questions and more with Michael Libbie during the Insight on Business the News Hour. PR NewsYes. Tidbits of good, nay, great advice, stories and factoids are exactly what I want...
You’ve set up your brand ambassador program as part of your marketing strategy, and put a process in place for executing activations to build brand awareness. Now: what is your plan to keep your brand ambassadors engaged and doing good work? If ambassadors only...
Crisis? Opportunity? Something else entirely? Chances are we’ve helped our clients face something similar, so let’s talk about it. Confidentially, of course.
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