CRISIS COMMUNICATION
Hanser tells NPR: Companies should prepare for crisis Obvious question: With which words do American consumers “have a beef?" A) "Lean finely textured beef?" B) "Pink Slime?" The answer (B) was clear when a crisis related to the beef product erupted two years ago....
Got Data for Public Relations?
If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners last week at our IPREX Annual Meeting in Chicago. Gardner -- from...
Digital advertising: working hard or hardly working?
Clients are increasingly asking Hanser & Associates for help with paid media. Our recent experience, echoed by peers and partners, has shown us that Web traffic is only part of what online ads deliver. In short, we’re able to use modest budgets to quickly refine...
Building a National Consumer Brand
Megabus.com’s industry-leading communication program since 2006 helps the city-to-city express bus company grow to serve more than 24 million customers in 100 major cities across North America. The integrated program by Hanser & Associates communicates the voice...
The voice of your customer
Who’s most credible to persuade potential customers to purchase from your company? Your current customers! Potential customers say their peers – “a person like me” – provide the most credible third-party endorsements. That’s why public relations strategy that...
“Have you seen our videos?”
Everybody is doing video, right? There’s certainly a potential audience for your company's video. On YouTube alone there are 800 million visitors watching 4 billion hours of video every month. Studies worldwide and in the USA confirm that video is leading the growth...
2012 Social Media in Des Moines survey
Today we’re releasing a summary (PDF) of Hanser & Associates' third annual survey on the goals, resources and outcomes of social media activity in central Iowa. Key findings of the 2012 Social Media in Des Moines survey include: Adoption is still growing. The...
What Makes a Speech Great?
Ronald Hanser quoted today in “Dear Gracie” column My top-line advice to speakers – "Preparation is the most important factor contributing to a great speech" – kicks off Grace Lavigne’s “Dear Gracie” column today. Lavigne lists a few "speaker fundamentals" that I hope...
PR lessons from Steve Jobs
We're a PC shop, but at home I'm all Apple... And while there are all sorts of reasons to admire the company and Jobs' leadership, I wanted to share some things Steve Jobs demonstrated repeatedly that relate to public relations: Excellence is remarkable -- Apple...
Another one hit wonder!
Through the years, we’ve talked to more than one prospective client who thinks that *one* story in (insert name of widely consumed media here) will forever change their life, making them instantly famous and wealthy. I’ve never seen that happen. You? Still, there are...