What to look for in a brand ambassador
Brand ambassador programs, as we have discussed here and here, are a great addition to your marketing plan because of the strong influence word-of-mouth has in purchasing decisions. If you’re considering a brand ambassador program you will need ambassadors. There are...
4 reasons your brand needs an ambassador program (yesterday)
Competition to reach (and influence) the more than 80 million millennials is fierce. So, here’s a great addition to your marketing mix: create a brand ambassador program with your current customers and biggest fans. Generating conversation among their friends and...
What is a brand ambassador program?
People talk about brands to their family, friends and colleagues in everyday conversations and on social media. In fact, in a survey by SDL, 58% of consumers say that they share positive experiences with a brand or ask for recommendations or opinions when they talk...
An Inside Look at the Hanser Holiday Party
Crisis management lessons learned from these data breaches
Effective PR includes providing excellent service to your customers, including protection of their privacy and data security.
A robot will take your job?
Are machines making us smarter? Are they going to take our jobs?
Watercooler Wednesday: Where will Facebook Reactions take us?
Do you think Facebook Reactions are a big deal? What will you do with the data?
Ryan Hanser to lead Hanser & Associates
We are pleased to announce promotions and leadership change at Hanser & Associates. The transition involves: C. Ryan Hanser, APR (Senior Vice President since 1999) is now President and Principal. Ryan, an APR-accredited public relations professional with 20 years...
PR Council affirms central role: power to relate
New York-based Council of Public Relations Firms, the trade association of America’s 100 leading public relations firms, on October 22 introduced a manifesto describing the central role of public relations and a new logo, too. Hanser & Associates has been a member...
Who has influence? (Really!)
New insight at Critical Issues Forum #PRGenome Do you know who has the greatest influence upon the purchase decisions of your company’s current and potential customers? One satisfied customers who’s a worldwide industry leader? One small satisfied customers active...